Seeing the Invisible: Language Data in Social Research
You’re a committed and passionate qualitative researcher. You want your research to matter in the world and to make a difference in the lives of your participants.
That’s why you’ve cleared your schedule to dig into your interview data. The transcripts are full of meaning and you can hardly wait to get at them and uncover the true significance in what your participants have said.
But as you get started you hit a stumbling-block.
You read your data carefully. You do your coding. You identify emerging themes.
But you feel like you’re missing something.
And you’re getting frustrated. You’ve pointed to power, identity, and struggle in your data -- but how exactly do your participants construct these things with the language they use? What is it that participants do with their language that gives rise to these themes?
And if you’re just picking out themes, are you only seeing what you want to see in the data?
You know what the issue is – you need to connect the language of your data to the themes you’ve identified. But you just don’t know where or how to start.
That’s not surprising and it’s not your fault. The tools you were taught to work with, such as thematic coding, Foucauldian discourse analysis, and narrative analysis, were simply not designed to handle a detailed linguistic analysis.
You need a different set of tools.
Lasting Value
For the price of the workshop, you also get a bundle of freebies designed to support you as you go forward on your research journey:
Access to up 3 Zoom drop-in sessions for questions that crop up as you put into practice what you have learned.
A downloadable PDF with answers to my most frequently asked questions.
A downloadable learners’ pack outlining the techniques I introduce, and a list of additional reading and resources to support your ongoing journey into linguistic analysis.
That’s why I created Seeing the Invisible: Language Data in Social Research, a workshop that gives you a clear and practical introduction to linguistic methods of analysis that are designed to study how people use language in real-world situations. In this interactive, hands-on workshop, you’ll learn to:
Apply these key linguistic frameworks to your data
Find and interpret patterns that relate participants’ language to emergent themes
Substantiate and test insights about your data with rigorous linguistic analysis
Compare linguistic and traditional methods for deeper methodological discussion
Continually develop your professional knowledge of linguistic analysis
An expert in language analysis with a PhD from the University of Cambridge and 30 years’ experience as an academic, I bring to this workshop long familiarity with research in education and the social sciences and a discovery-based approach to training that makes linguistics engaging and accessible for audiences with no prior knowledge. I keep the jargon to a minimum and you get only the technical detail you need. You’ll leave with a step-by-step toolkit that allows you to start analysing the language of your data immediately.
Don’t let limited prior training trap you at the surface of your data. Join this workshop and handle your language data with confidence for those robust analyses and standout publications.
Seeing the Invisible: Language Data in Social Research
2-hour workshop held online via Zoom.
It runs three times a year in October, January, and June.
It is suitable for PhD candidates, academics, and professionals moving from practice into research.
Prices are in the region of £85 per person.
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⭐️⭐️⭐️⭐️⭐️ “Susan brings real clarity and insight to the use of language data in social research. Her workshops are thoughtfully designed and open up valuable ways of approaching qualitative material’ – Dr Sarah Lonbay, Professor of Social Sciences and Social Care] Add to home page.” ⭐️⭐️⭐️⭐️⭐️